THE WAY.

There are no hacks!

There are no hacks, no shortcuts, no silver bullets when you're building something genuinely great.

Real answers surface only when you immerse yourself completely in your customer's world, until their problems become indistinguishable from your own.

You have to internalize their frustrations, feel their pains directly, and look past superficial wants to uncover the deeper motivations underneath.

I used to wonder if this relentless obsession with detail, this fixation on truly experiencing customer struggles firsthand, was holding me back. Maybe I needed to pick up the pace, skim faster, ignore some nuance.

But I've realized losing yourself in details isn't a weakness, it’s THE WAY.

Breakthroughs come precisely when you're neck-deep in the problem, solutions emerging intuitively, even before you can fully describe them. That's when work stops feeling like work and becomes a compelling obsession.

Greatness hides in nuance, in the subtle details most people skip over. There's simply no substitute for relentless iteration and directly feeling every bit of the pain yourself.